The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets.
Click here to read the story at cnbc.com.
Discussion Questions:
- What is promotion?
- Why is promotion to a sports league like the NFL or Bundesliga?
- What is cross promotion?
- What is a global product?
- Who is Bundesliga?
- Are the NFL and Bundesliga global products? Why or why not?
- Why do you think the NFL is partnering with Bundesliga?
- Based on information from this story, describe this cross promotion between the NFL and Bundesliga.