Netflix shows meet Lacoste’s crocodile in new apparel collection

Netflix has partnered with fashion brand Lacoste for a new collection inspired by some of the streamer’s most popular shows, according to a press release. The collection launches April 12.

Click here to read the story at marketing dive.com.

Discussion Questions:

1. What is a brand?
2. Is Netflix a brand? What about Lacoste?
3. What is co-branding?
4. Why might Lacoste want to partner with Netflix?
5. Why would Netflix want to partner with Lacoste?
6. Why do you think brands sometimes collaborate like this?
7. What is merchandising?
8. Why is merchandising important to Netflix?
9. What is licensing?
10. Would it be legal for you to print images featuring characters from Netflix’s ‘Stranger Things’ on a t-shirt and sell it online? Why or why not?
11. How do you think Netflix and Lacoste determined which shows would be featured in this co-branded merchandise collection?
12. What is price?
13. Why is price an important component of the marketing mix?
14. Based on what you learned from this news story, what might the pricing strategy be for this collection?
15. With a higher price point, what type of consumer demographic might the brands be targeting?