NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom.
Click here to read the story at foxsports.com.
Discussion Questions:
- What is NIL?
- What is endorsement?
- Are they the same thing? Why or why not?
- Who is DJ Burns Jr?
- According to this story, what is an estimated range of how much DJ Burns Jr. has made from NIL deals in the last three weeks?
- Based on what you learned from this story, name three brands that signed deals with DJ Burns Jr.
- Why do you think so many brands are interested in partnering with the NC State star?
- What characteristics do you think brands generally look for in someone to endorse their products and services?
- Why do you think they are just now partnering with DJ instead of at the start of the season?