NBA’s ‘Nonstop’ Christmas Play Promises a Theatrical Dec. 25

Nothing says big-time holiday hoops like a school play featuring “Non-Stop,” a zealous geek billed as the NBA’s biggest fan.

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Discussion Questions:

1. Why do you think the NBA plays games on Christmas Day?
2. How do you think they determine which teams will play?
3. What is promotion?
4. Why do you think the NBA engages in promotion to hype up the Christmas Day games?
5. Have you seen any of the NBA’s promotions for this year’s Christmas games? If so, where?
6. What are ratings?
7. Why are ratings important to the NBA?
8. Why are they important to ABC and ESPN?
9. Why would a business or brand want to advertise during NBA telecasts on Christmas Day?
10. How might the promotion help to increase ratings?
11. Why might that be important to advertisers?