The NBA today unveiled the state-of-the-art full video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium.
Click here to read the story at nba.com.
Discussion Questions:
- What is technology?
- Why is technology important in the sports and entertainment industry?
- What is a product?
- What is one example of a team, league, athlete, musician, or movie studio using technology to improve the product?
- How does tech influence the way you consume sports and entertainment?
- Why would the NBA introduce an LED court like the one they are using for the All-Star Game?
- Do you think this could help to attract more viewers for the event?
- Why is that important?
- How might the new court provide an innovation for advertising and sponsorship in sports?
- Do you think the league might consider using LED courts during the regular season at some point? Why or why not?