The NBA Board of Governors approved a new “Player Participation Policy” (PPP) on Wednesday in order to combat the rise of ‘load management’ and ensure that basketball’s biggest names are on the court throughout the season.
Click here to read the story at cnn.com.
Discussion Questions:
- What is a product?
- Why is a quality product important in the NBA?
- Why do you think NBA teams sometimes rest star players?
- How do you think that impacts the quality of the product?
- Why do you think the NBA league office cares if teams rest their players?
- According to this story, what is the NBA’s new policy regarding the resting of star players?
- Why does the rule only apply to ‘star’ players?
- Do you think this will be enough to keep teams from resting players? Why or why not?
- What is ‘tanking’ as it relates to professional sports?
- Why does the NBA want to avoid seeing teams ‘tanking’ at the end of a season?
- How might this new rule prevent teams from tanking?
- What would you do to discourage teams from resting key players if you were a marketing professional working for the NBA?