An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is product endorsement?
- Which NBA players are featured in the AT&T “What A Pro Wants” commercial?
- Which team do they play for?
- Why would AT&T want to feature NBA players in a commercial?
- What is AT&T promoting with this commercial?
- How do you think they determined which players to feature as part of this campaign?
- Have you seen the commercial? If so, what do you think of it?
- Can you think of any other examples of commercials that you, your friends, or family members might be sick of seeing?
- Do you think fans would be as annoyed by the commercial if it hadn’t been aired excessively? Why or why not?
- One analysis featured in this news story suggests that annoying fans might be part of AT&T’s bigger strategy as part of this campaign. Why?
- What is publicity
- It has been said that “any publicity is good publicity.” Do you agree? Why or why not?