The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League.
Click here to read the story from sportsbusiness.com.
Questions for Classroom Discussion
- What is a sports broadcast?
- How has technology improved the way fans can watch sports broadcasts?
- What is sponsorship?
- Why would Oculus want to partner with the NBA?
- In your opinion, is virtual reality (VR) the future of sports broadcasts? Why or why not?