The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is fan engagement?
- What is gamification?
- Why do you think so many brands engage in gamification strategies?
- How might gamification strategies help to elevate levels of fan engagement?
- Based on what you learned from this story, describe Google Pixel’s NBA gamification plans.
- What is sponsorship activation?
- Based on information from this story, describe Google’s activation strategy as it relates to its sponsorship of the NBA.
- How might Google benefit from its NBA sponsorship and its gamification strategy? Be prepared to discuss your answers in class.