National Women’s Soccer League fans are finally getting the merch they’ve been looking for.
The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of the playoffs.
Click here to read the story at insider.com.
Discussion Questions:
- What is licensing?
- In the case of this story, is BreakingT the licensee or the licensor?
- What is merchandising?
- Why is an effective merchandising strategy important to a NWSL franchise?
- Who is BreakingT?
- What is unique about BreakingT’s approach to merchandising?
- How might the NWSLPA, NWSL and its teams benefit from that approach?