Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer it home, ahead of Dr Pepper, Sprite, and Diet Pepsi.)
Click here to read the story at foodandwine.com.
Discussion Questions:
- What do you think Mountain Dew hopes to accomplish by releasing a cookbook?
- What is branding?
- What is brand loyalty?
- What might having a “cult following” say about Mountain Dew’s brand?
- How might releasing a cookbook be a part of Mountain Dew’s branding strategy?
- Why do you think the cookbooks are only available for a limited time?
