Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What is a press release?
- Why are press releases an important in sports and entertainment?
- What type of company is Mars?
- According to this story, what information is Mars communicating to consumers with this press release?
- Why do you think Mars wants consumers to know that M&M’s will have a Super Bowl ad before it airs during the big game?
- What is a publicity stunt?
- Why do businesses and brands engage in publicity stunts?
- What was the publicity stunt that Mars launched during last year’s Super Bowl?
- Given the controversy that followed, why might Mars want to M&M’s to have a presence around this year’s Super Bowl?
- Based on information in this story, which other brands have already announced Super Bowl advertising plans?