Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday.
Click here to read the story at bostonglobe.com.
Discussion Questions:
- What is sponsorship?
- Why do brands sponsor sports and entertainment properties?
- What is a jersey patch?
- According to your textbook (The Business of Sports & Entertainment), what is the “paradox of commercialism” and how does that concept apply to this news story?
- Based on information from this news story, how much could MLB teams generate in revenue from the sale of jersey patches and helmet decals?
- Why do you think MLB has waited this long to allow the sale of jersey advertising on team uniforms?
- Do you think the size of the decals on batting helmets will matter? Why or why not?
- How do you think fans will respond to the new advertising?
- What types of brands might be interested in a MLB sponsorship?