Minnesota Twins Are Playing a Whole New Ballgame, Thanks to AR

These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it.

Click here to read the story at musebycl.io

Discussion Questions:

1. What is a product?
2. Are baseball games a product?
3. Why is it important to provide fans with a quality product?
4. What factors impact the quality of the product in professional sports?
5. How might this news story illustrate an example of the Minnesota Twins working to enhance the product?
6. What is the fan experience?
7. Why is it important for teams like the Minnesota Twins to focus on providing a positive fan experience?
8. What is AR?
9. How are the Twins using AR, based on what you learned from this news story?
10. According to this story, what is the Twins’ goal for this program?
11. What is gamification?
12. How might this story represent an example of gamification?
13. What is fan engagement?
14. How do you think gamification impacts levels of fan engagement?
15. Do you think other teams will adopt similar technology? Why or why not?