Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News
Welcome SCC members and thank you for subscribing to Competitive Edge for the 2020-21 season!
USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggestion questions for students will be posted in the “Notable Campaigns” list of headlines “tagged” by lesson to help connect the news story with topics from SCC’s textbook.
Additional links to sports and entertainment business initiatives will be provided in the “More News” list of headlines. Archived stories can be found by selecting a category (labeled using lessons from our textbook) from the drop down menu in the column marked “Competitive Edge” on the right side of this page. You can also use the search feature to find specific topics like “NASCAR”, “NBA”, or “branding.”
Enjoy!
FOR THE WEEK OF JUNE 14, 2021
Notable Campaigns:
- Japanese sponsors fear brand damage from Tokyo Olympics
- Click here for the article and questions for class discussion
- Minions try to derail Tokyo Olympics hopefuls in adorable NBC promos
- Click here for the article and questions for class discussion
- Box Office: Is “Cinematic Catnip” Luring Younger Audiences Back to Theaters?
- Click here for the article and questions for class discussion
- Austin FC’s Q2 Stadium Focused On ‘Authentic Austin’ Experiences
- Click here for the article and questions for class discussion
- Cowboys QB Dak Becomes Highest-Paid NFL Player with Jordan Brand
- Click here for the article and questions for class discussion
More News:
- San Jose Sharks Become First NHL Team to Accept Crypto Payments
- Click here to read the story from finance.yahoo.com.
- CFP expansion could increase annual revenue to $2 billion
- Click here to read the story from collegefootball.nbcsports.com.
- Netflix opens digital store to cash in on hit properties such as Stranger Things
- Click here to read the story from thedrum.com.
- How Brands Are Advertising Around Uefa Euro 2020 Soccer Tournament
- Click here to read the story from adweek.com.
- James Harden’s ‘Manila Heritage’ shoe line pays homage to Phillipines basketball community
- Click here to read the story at usatoday.com
FOR THE WEEK OF JUNE 7, 2021
Notable Campaigns:
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The NFL Is Mandating Digital Tickets, Stripping Treasured Souvenirs From Its Fans
- Click here for the article and questions for class discussion
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Ronaldo Scores $75 Million in Sponsor Value on Social Media
- Click here for the article and questions for class discussion
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BTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On
- Click here for the article and questions for class discussion
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NHL Enlists Young Fans To Join ‘Power Players’
- Click here for the article and questions for class discussion
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Even under a dark cloud of Covid, brands can’t quit the Olympics
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Click here for the article and questions for class discussion
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More News:
- ‘This Should Be the Biggest Scandal in Sports’
- Click here to read the story from si.com.
- Anonymous NFL Players Rate Among World’s Top-Paid Athletes
- Click here to read the story from sports.yahoo.com.
- Coach K turned Duke into college basketball’s biggest brand
- Click here to read the story from foxsports.com.
- ‘A lot of history’: IOC creates NFT versions of past Olympic pins for Summer Games in Tokyo
- Click here to read the story from usatoday.com.
- How an English Soccer Team Is Using Augmented Reality on Its New Jerseys
- Click here to read the story at magazine.promomarketing.com
FOR THE WEEK OF MAY 31, 2021
Notable Campaigns:
- Gen Z is fueling boxing’s comeback, bringing new branding opportunities
- Click here for the article and questions for class discussion
- NFL Jersey Rule Boosts Rookie Brands but Can Cost Vets Big Bucks
- Click here for the article and questions for class discussion
- Fortnite and the NBA team up for ‘Fortnite x NBA: The Crossover’ event
- Click here for the article and questions for class discussion
- Stadium Bonds for NFL Raiders Struggle Even as Vegas Reopens
- Click here for the article and questions for class discussion
- Maine Red Claws renaming franchise Maine CelticsTwins announce 2021 promotions, new bag policy
- Click here for the article and questions for class discussion
More News:
- NIKE’s latest campaign ‘play new’ encourages those who suck at sports
- Click here to read the story from designboom.com.
- Dave Kaval, A’s fan-friendly president, tweets amazement at Las Vegas playoff game, irking base
- Click here to read the story from usatoday.com.
- ‘Paddington 2’ Loses Top Movie of All Time Honor Due to New Bad Review
- Click here to read the story from hollywoodreporter.com.
- Conor McGregor ranks No. 1 on Forbes’ list of the past year’s highest-earning athletes
- Click here to read the story from espn.com.
- LeBron James talks about his new Pepsi deal as he unveils first campaign with Mtn Dew Rise
- Click here to read the story at cnbc.com
FOR THE WEEK OF MAY 24, 2021
Notable Campaigns:
- Secret Documents Reveal Learfield IMG’s Take From College Deals
- Click here for the article and questions for class discussion
- Little Caesars, Pepsi to Give 1 NHL Fan the ‘Ultimate Hockey Hangout’
- Click here for the article and questions for class discussion
- Disney Is Combining Merchandise And Technology To Enhance One Avengers Campus Attraction
- Click here for the article and questions for class discussion
- Tim Tebow Takes Over NFL Jersey Sales in Less Than 24 Hours
- Click here for the article and questions for class discussion
- Twins announce 2021 promotions, new bag policy
- Click here for the article and questions for class discussion
More News:
- NBA Unveils Global Brand Campaign ‘That’s Game’ For 2021 NBA Playoffs
- Click here to read the story from slamonline.com.
- Premier League exploring NFTs as potential revenue source
- Click here to read the story from insidersport.com.
- The economics of movie product placements
- Click here to read the story from thehustle.co.
- Bubba Watson Teases Fans With Sneak Peek of Jordan Brand Cleats for PGA Championship
- Click here to read the story from essentiallysports.com.
- NASCAR’s push to broaden its appeal
- Click here to read the story at businessnc.com
FOR THE WEEK OF MAY 17, 2021
Notable Campaigns:
- A WNBA player has a signature shoe for the first time in a decade, a milestone players
- Click here for the article and questions for class discussion
- Miami Vice and Basquiat Ball: Heat, Nets Lead NBA Alternate Jersey Rush
- Click here for the article and questions for class discussion
- Hollywood Preps Campaign to Encourage Return to Movie Theaters
- Click here for the article and questions for class discussion
- ESPN secures ‘US$1.4bn’ La Liga US rights deal until 2029
- Click here for the article and questions for class discussion
- Why Lacrosse Is Swapping East Coast Elitism for Land Acknowledgments
- Click here for the article and questions for class discussion
More News:
- Will P&G’s Tokyo Olympics Campaign Strike Gold Again?
- Click here to read the story from forbes.com.
- ‘Save the Crew’ takes on new meaning as Columbus club delivers rebrand worthy of an F grade
- Click here to read the story from sportingnews.com.
- Vela, Chicharito, Higuain have top MLS salaries
- Click here to read the story from espn.com.
- 50 Movie Posters That Changed Entertainment Marketing
- Click here to read the story from musebycl.io
- Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys
- Click here to read the story at magazine.promomarketing.com
FOR THE WEEK OF MAY 10, 2021
Notable Campaigns:
- Does ‘Impossible is Nothing’ still work for Adidas in 2021?
- Click here for the article and questions for class discussion
- Why Netflix is betting on ‘Jupiter’s Legacy’ to launch its own comic-book universe
- Click here for the article and questions for class discussion
- How much is a movie appearance worth to a brand?
- Click here for the article and questions for class discussion
- Formula 1’s expansion in the U.S. is in motion, now it needs a star American driver
- Click here for the article and questions for class discussion
- Inside Amazon’s plan to transform the sports broadcasting world
- Click here for the article and questions for class discussion
More News:
- Kentucky Derby winner fails postrace drug test
- Click here to read the story from espn.com.
- Meet The Under 30 Entrepreneur Who Just Raised $80 Million For His Sports Media Startup
- Click here to read the story from forbes.com.
- P&G pays tribute to parents in Tokyo 2020 Olympic Games campaign
- Click here to read the story from marketing-interactive.com.
- Notre Dame Begins Massive Recruiting And Branding Push
- Click here to read the story from si.com
- University of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
- Click here to read the story at magazine.promomarketing.com
FOR THE WEEK OF MAY 3, 2021
Notable Campaigns:
- Bridgestone CEO Backs Safe Tokyo Olympics, Dials Back Marketing
- Click here for the article and questions for class discussion
- What the NFL Draft is costing Cleveland and the community
- Click here for the article and questions for class discussion
- From McNuggets to Vuitton, K-pop’s BTS notch up marketing deals
- Click here for the article and questions for class discussion
- First round of 2021 NFL draft had better ratings than the Oscars
- Click here for the article and questions for class discussion
- DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles
- Click here for the article and questions for class discussion
More News:
- Cardi B’s Reebok Collection Is Quickly Selling Out
- Click here to read the story from billboard.com.
- See the Creative Campaigns for All 8 Best Picture Oscar Nominees
- Click here to read the story from musebycl.io.
- Gatorade Creates A Women’s Advisory Board
- Click here to read the story from prnewswire.com.
- Are these the most ingenious examples of TV show marketing ever?
- Click here to read the story from thedrum.com
- New Jersey Devils ink marketing partnership with fan token platform Socios
- Click here to read the story at theblockcrypto.com
- With Coke acquisition in the balance, Bodyarmor attacks with $25m summer campaign
- Click here to read the story at thedrum.com
- Uncertainty Over IOC Uniforms for Tokyo Could Continue for 2022 Games
- Click here to read the story at magazine.promomarketing.com
FOR THE WEEK OF APRIL 26, 2021
Notable Campaigns:
- Simone Biles partners with Athleta after six years at Nike
- Click here for the article and questions for class discussion
- JPMorgan admits it misjudged backing European Super League
- Click here for the article and questions for class discussion
- Weezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum
- Click here for the article and questions for class discussion
- Could frictionless create big-time friction for sports venues on fans’ return?
- Click here for the article and questions for class discussion
- PGA Tour implementing $40M bonus pool to compensate most popular players
- Click here for the article and questions for class discussion
More News:
- Amidst A Pandemic, Marketers Gear Up For This Year’s NFL Draft
- Click here to read the story from forbes.com.
- See the Creative Campaigns for All 8 Best Picture Oscar Nominees
- Click here to read the story from musebycl.io.
- Verizon Will Allow 5G Users Backstage Views Of The Oscars — But Who Will View The Oscars?
- Click here to read the story from mediapost.com.
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
- Click here to read the story from mediapost.com
- Why do so many celebrities want to host Jeopardy?
- Click here to read the story at qz.com
- Vanessa Bryant, Kobe estate end run with Nike
- Click here to read the story at espn.com
- ESPN to debut Marvel-inspired NBA telecast
- Click here to read the story at nba.com
FOR THE WEEK OF APRIL 18, 2021
Notable Campaigns:
- The World’s Most Valuable Soccer Teams: Barcelona Edges Real Madrid To Land At No. 1 For First Time
- Click here for the article and questions for class discussion
- Matsuyama’s Masters Win May Unlock $600 Million in Endorsements
- Click here for the article and questions for class discussion
- ‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
- Click here for the article and questions for class discussion
- D-Wade leaps into ownership with stake in Jazz
- Click here for the article and questions for class discussion
- Inspired By JAY-Z, Puma Unveils Star-Studded “Only See Great” Brand Campaign
- Click here for the article and questions for class discussion
More News:
- Why do the Oscars matter?
- Click here to read the story from washingtonpost.com
- The Oscars Are a Week Away, but How Many Will Watch?
- Click here to read the story from nytimes.com.
- Producers of COVID-Era Oscars: “It’s Not Going to Be Like Anything That’s Been Done Before”
- Click here to read the story from hollywoodreporter.com
- Why Space Jam 2 Is Still Hiding Its Basketball Player Cast
- Click here to read the story at screenrant.com
- Portland Thorns FC Partners with One Tree Planted
- Click here to read the story at timbers.com
- Bowling for ratings: Fox-PBA partnership a success so far
- Click here to read the story at ap.com
FOR THE WEEK OF APRIL 12, 2021
Notable Campaigns:
- Washington Football Team Seeks Fan Feedback for Rebrand
- Click here for the article and questions for class discussion
- CarMax ads featuring basketball star Sue Bird go viral, call attention to gender bias in sports
- Click here for the article and questions for class discussion
- Economists: Financial impact of sporting events, including MLB’s All Star game, often overstated
- Click here for the article and questions for class discussion
- Bryson DeChambeau signs with Rocket Mortgage; he’ll debut special head cover at Masters
- Click here for the article and questions for class discussion
- ‘Look good, feel good, play good’: Check out the new WNBA jerseys
- Click here for the article and questions for class discussion
More News:
- New President Of Nascar’s Daytona International Speedway Is Ready To Earn Fans’ Business
- Click here to read the story from forbes.com
- New Wichita ballpark opens with big college crowd
- Click here to read the story from ballparkdigest.com.
- A reminder that the Masters food prices are the best deal in all of sports
- Click here to read the story from ftw.usatoday.com
- ESPN Unveils New Creative Campaign for the Masters Tournament featuring Grammy-Nominated Duo Chloe x Halle’s Rendition of Iconic ‘Georgia On My Mind’
- Click here to read the story at espnpressroom.com
- How baseball card mania is colling with the NFT boom to revive Topps and change the game for dealers
- Click here to read the story at cnbc.com
- Two decades after Alex Rodriguez’s historic 10-year, $252 million deal, big paydays flourish for stars
- Click here to read the story at usatoday.com
FOR THE WEEK OF APRIL 5, 2021
Notable Campaigns:
- Hailey Van Lith’s NIL Rights Estimated To Be Worth Nearly $1 Million
- Click here for the article and questions for class discussion
- Play Ball! MLB, Partners Welcome Fans, New Season With Major Marketing Moves
- Click here for the article and questions for class discussion
- Burger King ties NBA 2K21 trick shot challenge to real-world rewards
- Click here for the article and questions for class discussion
- New York Yankees Top Sportico’s 2021 MLB Valuations at $6.75 Billion
- Click here for the article and questions for class discussion
- Stan Smith Returns for Adidas in Green Spot With Kermit the Frog
- Click here for the article and questions for class discussion
More News:
- Islanders Team With Nickelodeon for Co-Branded Theme Game
- Click here to read the story from nhl.com
- Women’s March Madness Is Growing in Popularity—and Undervalued
- Click here to read the story from wsj.com
- Fortnite is getting a Bruno Mars emote
- Click here to read the story from theverge.com
- ‘Women cannot fight this fight alone’: Chris Paul and other athletes on equal pay and male allyship
- Click here to read the story at cnbc.com
- Time to look for old games: A copy of ‘Super Mario Bros.’ from 1986 sold for $660,000
- Click here to read the story at usatoday.com
- Kansas City Chiefs QB Patrick Mahomes: ‘I am trying to build a business empire’
- Click here to read the story at finance.yahoo.com
- How Kim Ng, MLB’s First Female GM, Finally Got the Top Job
- Click here to read the story at time.com
FOR THE WEEK OF MARCH 29, 2021
Notable Campaigns:
- Crypto Exchange FTX on the Verge of Winning Naming Rights for the Miami Heat’s Arena
- Click here for the article and questions for class discussion
- NBA, Mondelez Reach Multiyear Marketing, Licensing Partnership That Includes Select Team Logos On Oreo Cookies
- Click here for the article and questions for class discussion
- The Dual Identities of Disney’s ‘Cruella’ Marketing
- Click here for the article and questions for class discussion
- The Utah Jazz/Snowbird Collab Is Something Every Franchise Should Copy
- Click here for the article and questions for class discussion
- New Balance Humbly Pitches ‘the Best Running Shoes on Earth’
- Click here for the article and questions for class discussion
More News:
- NCAA Withheld Use of Powerful ‘March Madness’ Brand From Women’s Basketball
- Click here to read the story from wsj.com
- First Half Of March Madness Down 18% From 2019
- Click here to read the story from mediapost.com
- NHL embraces future with $2.8 billion ESPN deal
- Click here to see the list at nypost.com
- What to Expect from NFL Rights Renewals
- Click here to see the list at variety.com
- Skateboarding Legend Tony Hawk’s 3 Tips for How to Position Your Brand for Long-Term Growth
- Click here to see the list at inc.com.
- Willie Nelson Lends His Voice to Sports-Themed Vaccination PSA
- Click here to see the list at musebycl.io
- “There’s Not Much Theaters Can Do”: Disney’s ‘Black Widow’ Tries Day-and-Date as Studios Experiment
- Click here to see the list at hollywoodreporter.com
FOR THE WEEK OF MARCH 22, 2021
Notable Campaigns:
- WNBA Unveils New 25th Season Logo, Uniforms, Basketball in Continued Social Justice Push
- Click here for the article and questions for class discussion
- How Much is an NCAA Tournament Win Worth?
- Click here for the article and questions for class discussion
- How TikTok Turned Into a Viral Popstar Factory
- Click here for the article and questions for class discussion
- Fan Controlled Football Sets Sights On The People’s Championship Finale Following Breakthrough Season
- Click here for the article and questions for class discussion
- The 10 most innovative gaming companies of 2021
- Click here for the article and questions for class discussion
More News:
- Players Call Out NCAA for Disparities in Men’s and Women’s Weight Rooms
- Click here to read the story from complex.com
- NFL Strikes $100B+ Rights Deal, Amazon To Stream ‘Thursday Night Football’
- Click here to read the story from mediapost.com
- March Madness 2021: The best mascots of this year’s tournament (Slide Show)
- Click here to see the list at usatoday.com
- Great Clips® Introduces First Marketing Campaign for March Madness®
- Click here to see the list at businesswire.com
- Will March Madness Be NCAA’s Last Dance Featuring Amateurism As It Knows It
- Click here to see the list at forbes.com
- College Athletes Seek to Use March Stage to Pressure N.C.A.A.
- Click here to see the list at nytimes.com
- Misty Copeland Is No Longer an Under Armour Ambassador
- Click here to see the list at footwearnews.com
- ‘The strength of the Nike brand is stronger than ever’: analyst
- Click here to see the list at finance.yahoo.com
FOR THE WEEK OF MARCH 15, 2021
Notable Campaigns:
- Avocados From Mexico’s Taco Tip Off Program A Slam Dunk For Basketball Championship
- Click here for the article and questions for class discussion
- No Duke? No Problem: CBS, Turner Sports Sell Out March Madness
- Click here for the article and questions for class discussion
- The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards
- Click here for the article and questions for class discussion
- Wendy’s Big March Madness Play
- Click here for the article and questions for class discussion
- Lincoln Plans Grammy Push, Partners With The Weather Channel
- Click here for the article and questions for class discussion
More News:
- This Year’s Grammy Gift Bag Is All About Diversity and Inclusion
- Click here to read the story from magazine.promomarketing.com
- List of 2021 NCAA Corporate Sponsors
- Click here to see the list at ncaa.com
- NCAA to pay entire $613 million revenue distribution to members if NCAA Tournament completed in entirety
- Click here to read the story from cbssports.com
- Hammered by Pandemic, N.C.A.A. Revenue Falls by $600 Million
- Click here to read the story from nytimes.com
- Nissan challenges fans to “keep up with the thrills” during 2021 NCAA March Madness®
- Click here to read the story from finance.yahoo.com
- March Madness Is a Moneymaker. Most Schools Still Operate in Red.
- Click here to read the story from wsj.com
- Could adding athletic programs decrease financial woes for some schools?
- Click here to read the story from espn.com
- Trevor Lawrence, Topps partner on 50-card exclusive set
- Click here to read the story from jaguarswire.usatoday.com
- NCAA Tournament will look different this year. Will fans still watch?
- Click here to read the story from usatoday.com
- Dunkin’ and UNC Coach Roy Williams Team Up for a Cause, Creating the Ol’ Roy Donut During March Madness
- Click here to read the story from yesweekly.com
FOR THE WEEK OF MARCH 8, 2021
Notable Campaigns:
- NBA, Partners Put All-Star Game Marketing In Play
- Click here for the article and questions for class discussion
- Overtime launching new high school basketball league for NBA hopefuls
- Click here for the article and questions for class discussion
- Kings of Leon Will Be the First Band to Release an Album as an NFT
- Click here for the article and questions for class discussion
- The most and least expensive pro sports experiences
- Click here for the article and questions for class discussion
- The Fan Data Goldmine
- Click here for the article and questions for class discussion
More News:
- Converse reimagines Kobe and MJ’s iconic title jackets as sneakers
- Click here to read the story from theundefeated.com
- All the ways the NBA All-Star game will honor Historically Black Colleges and Universities
- Click here to read the story from 11alive.com
- Foot Locker Sets Twitter Game Within the NBA All-Star Game
- Click here to read the story from adweek.com
- Lakers hire agency Sportfive to find new jersey sponsor, valued at nearly $200 million
- Click here to read the story from cnbc.com
- Clorox Named Official Cleaning Partner Of The NBA And WNBA
- Click here to read the story from nba.com
- In soccer and in marketing, Hershey’s Christian Pulisic is scoring big
- Click here to read the story from inquirer.com
- Peppa Pig theme park coming to Legoland Florida Resort in 2022
- Click here to read the story from cnbc.com
- MLB names LoanDepot as presenting sponsor of both Championship Series
- Click here to read the story from sportspromedia.com
FOR THE WEEK OF MARCH 1, 2021
Notable Campaigns:
- Champion Athleticwear announces multiyear partnership with the Muhammad Ali brand
- Click here for the article and questions for class discussion
- Olympics content expanded as Discovery and Snapchat renew deal
- Click here for the article and questions for class discussion
- Timbers unveil new jersey, announce TikTok as sponsor for Timbers, Thorns
- Click here for the article and questions for class discussion
- Paramount+ “Doubling Down” On Soccer, NFL & More Sports
- Click here for the article and questions for class discussion
- Dunkin’ enters world of gaming as Twitch Rivals sponsor
- Click here for the article and questions for class discussion
More News:
- AT&T Spins Off DirecTV to Set Stage for an NFL Sunday Ticket Shakeup
- Click here to read the story from yahoo.sports.com
- After Lake Tahoe, here are 10 places NHL should try to play outdoor games
- Click here to read the story from usatoday.com
- Australia is the ‘preferred host’ for 2032 Olympics, IOC announces
- Click here to read the story from cnn.com
- WWE Renews With Snickers For WrestleMania
- Click here to read the story from nysportsjournalism.com
- The International Olympic Committee Remains Focused on ‘Virtual Sports’ Over Esports
- Click here to read the story from esportsobserver.com
FOR THE WEEK OF FEBRUARY 22, 2021
Notable Campaigns:
- TikTok deepens sport offering with multiyear UFC content deal
- Click here for the article and questions for class discussion
- Tennis participation has skyrocketed during COVID-19 pandemic. Will it pay off for Americans down the road?
- Click here for the article and questions for class discussion
- New Spartanburg Coastal Plain League baseball team gets a food-themed name
- Click here for the article and questions for class discussion
- Charlotte FC Becomes the First MLS Franchise to Sell Personal Seat Licenses
- Click here for the article and questions for class discussion
- The NHL meets Lake Tahoe: How the league will pull off outdoor games on picturesque golf course
- Click here for the article and questions for class discussion
More News:
- When Baseball Returns, This Company Will Help Teams Delight Their Fans Once Again
- Click here to read the story from inc.com
- NFL’s monster TV deals with networks, Amazon will surpass $100B
- Click here to read the story from nypost.com
- To brand PPE, or not brand PPE—That is the question
- Click here to read the story from teammarketing.com
- Baseball cards are booming during the pandemic, with long lines, short supplies and million-dollar sales
- Click here to read the story from madison.com
- New Orleans Saints star Alvin Kamara to sponsor car in NASCAR Xfinity race on Daytona road course
- Click here to read the story from usatoday.com
- 6 game series in minor leagues, a general holiday to help reduce costs
- Click here to read the story from floridanewstimes.com
FOR THE WEEK OF FEBRUARY 15, 2021
Notable Campaigns:
- Netflix’s ‘The Crew’ flourishes with NASCAR authenticity
- Click here for the article and questions for class discussion
- Nike Partners with the NFL to Grow Girls Flag Football in the U.S.
- Click here for the article and questions for class discussion
- 4 Million Bobbleheads? What MLB Teams Are Doing With Their Mountains of Unused 2020 Promos
- Click here for the article and questions for class discussion
- Buccaneers’ Super Bowl win fills sails of Tampa Bay businesses
- Click here for the article and questions for class discussion
- Can Twitch Help Revolutionize Horse Racing?
- Click here for the article and questions for class discussion
More News:
- Daytona International Speedway President Chip Wile expects 30,000 fans at Daytona 500
- Click here to read the story from usatoday.com
- Social justice at NASCAR’s forefront as new season begins
- Click here to read the story from wdtn.com
- Pandemic Paved the Way for Sim Racing, but Will It Last?
- Click here to read the story from nytimes.com
- Local Businesses Hopeful as Daytona 500 Approaches
- Click here to read the story from mynews13.com
- In His New Role, Ken Griffey Jr. Can Help Solve MLB’s Marketing Troubles
- Click here to read the story from forbes.com
- Tokyo 2020 president to resign amid pressure over sexist comments, per Japanese reports
- Click here to read the story from usatoday.com
- Mandalay Bay venue gets a new name: Michelob Ultra Arena
- Click here to read the story from mynews13.com
- Jeep’s Super Bowl Success Is Thrown Into Reverse With Springsteen Drunk-Driving Charge
- Click here to read the story from wsj.com
FOR THE WEEK OF FEBRUARY 7, 2021 (SUPER BOWL EDITION)
Notable Campaigns:
- Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year
- Click here for the article and questions for class discussion
- A first look inside the Super Bowl Experience in Tampa
- Click here for the article and questions for class discussion
- Hellmann’s Super Bowl debut enlists Amy Schumer to address food waste
- Click here for the article and questions for class discussion
- Super Bowl 55 commercial spots ‘virtually sold out’ despite dip in demand due to COVID-19
- Click here for the article and questions for class discussion
- O’Neal hosting SHAQ Bowl on Super Bowl Sunday
- Click here for the article and questions for class discussion
More News:
- What a $5.5 million Super Bowl ad can buy in digital media
- Click here to read the story from digiday.com
- CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
- Click here to read the story from variety.com
- Super Bowl Marketing Blitz Celebrates 2020’s Demise
- Click here to read the story from bloomberg.com
- Bruce Springsteen stars in Jeep’s Super Bowl LV ad promoting unity
- Click here to read the story from foxnews.com
- Why This Year’s Super Bowl Will Look Like Madden IRL
- Click here to read the story from wired.com
FOR THE WEEK OF FEBRUARY 1, 2021
Notable Campaigns:
- Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year
- Click here for the article and questions for class discussion
- A first look inside the Super Bowl Experience in Tampa
- Click here for the article and questions for class discussion
- Hellmann’s Super Bowl debut enlists Amy Schumer to address food waste
- Click here for the article and questions for class discussion
- Super Bowl 55 commercial spots ‘virtually sold out’ despite dip in demand due to COVID-19
- Click here for the article and questions for class discussion
- O’Neal hosting SHAQ Bowl on Super Bowl Sunday
- Click here for the article and questions for class discussion
More News:
- How much are Super Bowl tickets 2021? Here are the cheapest & most expensive seats for Tampa
- Click here to read the story from sportingnews.com.
- Ranking the Average Ticket Price of Every Super Bowl Since 1966
- Click here to read the story from bleacherreport.com.
- How Raymond James Stadium is being prepared for Super Bowl LV
- Click here to read the story from wtsp.com.
- DoorDash rides with Daveed Diggs, ‘Sesame Street’ for first Super Bowl ad
- Click here to read the story from marketingdive.com.
- The unlikely star of NFL’s pregame Super Bowl commercial: A walking, talking Vince Lombardi
- Click here to read the story from usatoday.com.
- Volvo Steals the Playbook on Super Bowl Marketing
- Click here to read the story from bloomberg.com.
- Bubba Wallace, Snoop Dogg Headline Virtual Pro Bowl, Replacing Canceled All-Star Game
- Click here to read the story from popculture.com.
- Rockstar Energy to air its first-ever Super Bowl ad to introduce new branding under PepsiCo
- Click here to read the story from cnbc.com.
FOR THE WEEK OF JANUARY 25, 2021
Notable Campaigns:
- NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans
- Click here for the article and questions for class discussion
- TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads
- Click here for the article and questions for class discussion
- Bucks give fans a preview of warmups and entertainment without getting them in the arena with Courtside Live
- Click here for the article and questions for class discussion
- ‘The sky’s the limit on where this can go’ — The worlds of Fortnite and football collide
- Click here for the article and questions for class discussion
- The Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…
- Click here for the article and questions for class discussion
More News:
- The WNBA And The Dream Gave Sports A Blueprint For Meaningful Activism
- Click here to read the story from uproxx.com.
- Montreal’s Major League Soccer Rebrand Aims To ‘Build A Movement’
- Click here to read the story from forbes.com.
- Sarah Thomas Will Become 1st Woman in NFL History to Officiate a Super Bowl
- Click here to read the story from bleacherreport.com.
- Notre Dame football on probation for two recruiting violations
- Click here to read the story from usatoday.com.
- DraftKings now lets you bet on drone races
- Click here to read the story from cnbc.com.
- Urban Meyer hire gives Jaguars a boost in ticket sales
- Click here to read the story from profootballtalk.nbc.com.
- Sad ends to MiLB teams dumped by MLB
- Click here to read the story from ballparkdigest.com.
FOR THE WEEK OF JANUARY 18, 2021
Notable Campaigns:
- Dwayne ‘The Rock’ Johnson is launching an energy drink
- Click here for the article and questions for class discussion
- With James Harden trade, Brooklyn Nets get another brand booster
- Click here for the article and questions for class discussion
- What To Expect At Arenas As Fans Return To Sports And Concerts In 2021
- Click here for the article and questions for class discussion
- Netflix will release a new movie every week in 2021
- Click here for the article and questions for class discussion
- Ohio State, Alabama Least Watched National Championship Game of All Time
- Click here for the article and questions for class discussion
More News:
- This 1952 Mickey Mantle baseball card just sold for $5.2 million, an all-time record for trading cards
- Click here to read the story from sports.yahoo.com.
- Tua top-selling NFL rookie jersey
- Click here to read the story from espn.com.
- Disneyland annual pass program to end amid California theme park’s 10-month COVID-19 closure
- Click here to read the story from usatoday.com.
- Nickelodeon and NFL Launch Special ‘SpongeBob SquarePants’ Junk Food Clothing Collection
- Click here to read the story from complex.com.
- Ranking college football’s richest, poorest programs
- Click here to read the story from 247sports.com.
- Ravens Pop-Up Shop Open For Fans Look To Gear Up Before Playoff Game
- Click here to read the story from baltimore.cbslocal.com.
- Baker Mayfield’s 2020 success, charm make him a marketing superstar
- Click here to read the story from tulsaworld.com.
- Ralph Lauren ‘discontinues’ sponsorship of Justin Thomas after slur caught on mic
- Click here to read the story from golfdigest.com.
FOR THE WEEK OF JANUARY 11, 2021
Notable Campaigns:
- How on Earth Are They Going to Pull Off the Olympics?
- Click here for the article and questions for class discussion
- NFL increasing inventory for ad sales during playoff games
- Click here for the article and questions for class discussion
- Shanghai starts construction on $898 million e-sports arena, as it pushes to be world gaming capital
- Click here for the article and questions for class discussion
- The World’s Most Valuable Sports Empires 2021
- Click here for the article and questions for class discussion
- NBA wants $2.5 billion fee for possible expansion teams; expects offers in Vegas and Seattle, per report
- Click here for the article and questions for class discussion
More News:
- Meet Some of the Best Sports Charities in The Game Right Now
- Click here to read the story from si.com.
- NBA Foundation Awards Seven Grants to Nonprofits Supporting Black Communities, Including Dallas’ Marcus Graham Project
- Click here to read the story from dallasinnovates.com.
- Buckeye retailers hoping football championship will save their season
- Click here to read the story from dispatch.com.
- ‘Super Bowl of Bass Fishing’ Rescheduled
- Click here to read the story from fwtx.com.
- Nicki Minaj agrees to pay Tracy Chapman $450,000 in copyright settlement
- Click here to read the story from usatoday.com.
- Nike unveils LeBron-Mbappe shoe collaboration
- Click here to read the story from thescore.com.
- Can Golf’s Upswing Continue In 2021 Once The Pandemic Tailwind Subsides?
- Click here to read the story from forbes.com.
- Ford is skipping Super Bowl ads this year, but still wanted to make a commercial worthy of the big game
- Click here to read the story from cnbc.com.
- Lakers and Lin most popular with Chinese fans as Rockets rise again
- Click here to read the story from scmp.com.
- As NBA mulls league expansion, Mahomes and local leaders have high hopes for Kansas City
- Click here to read the story from fox4c.com.
FOR THE WEEK OF JANUARY 4, 2021
Notable Campaigns:
- Milwaukee Bucks credit ‘Giannis effect’ for uptick in business, now rethinking jersey patch plans
- Click here for the article and questions for class discussion
- Gatorade Bets On Rising MLB Star Fernando Tatis Jr. With Rare National Endorsement Deal
- Click here for the article and questions for class discussion
- Super Bowl Advertisers Gravitate to Humor in a Hard Time
- Click here for the article and questions for class discussion
- Sony Outspent Microsoft By Double For PS5 Launch TV Ads
- Click here for the article and questions for class discussion
- Coastal Carolina University uses software to analyze marketing impact of football season success
- Click here for the article and questions for class discussion
More News:
- Red Sox hiring Bianca Smith as minor league coach, making her first Black woman to coach in pro baseball history
- Click here to read the story from bostonglobe.com.
- Discovering What’s Next in Sports Business
- Click here to read the story from linkedin.com.
- Becky Hammon Becomes First Woman to Serve as Head Coach in N.B.A. Game
- Click here to read the story from nytimes.com.
- NCAA files trademark for ‘Mask Madness’ to promote mask wearing around 2021 tournament
- Click here to read the story from sportico.com.
- NFL Retains Its TV Crown as Sports Prevail Over Politics, Entertainment
- Click here to read the story from sportico.com.
- Jamie Foxx Reflects on Being the First Black Lead in Disney-Pixar’s ‘Soul’
- Click here to read the story from thesource.com.
- NHL planning two outdoor games at Lake Tahoe for 2021 season
- Click here to read the story from sportsnet.ca.
- Bah humbug: Kamara fined for Christmas cleats
- Click here to read the story from espn.com.
- NBA ratings for opening week up significantly from 2019
- Click here to read the story from nba.com.
- ‘A little hard to watch’: Would banning shifts make MLB more entertaining?
- Click here to read the story from usatoday.com.
- Eleven international players to compete for spot in 2021 NFL International Player Pathway Program
- Click here to read the story from nfl.com.
FOR THE WEEK OF DECEMBER 14, 2020
Notable Campaigns:
- Cheez-It recreates college football experience with animatronic cheese wheels
- Click here for the article and questions for class discussion
- FOX Loses Millions with No Ohio State-Michigan Game
- Click here for the article and questions for class discussion
- Disney+ has a $1 price increase to $7.99 coming in March
- Click here for the article and questions for class discussion
- Teens Tune Out of Pro Sports
- Click here for the article and questions for class discussion
- Men’s Tennis Tour Launches Major Global Marketing Campaign
- Click here for the article and questions for class discussion
More News:
- Report: Cleveland baseball dropping “Indians” from team name
- Click here to read the story from news-herald.com.
- Nascar Team Launches New Revenue Generator, And It Could Be A Game Changer
- Click here to read the story from forbes.com.
- Is Johnny Depp’s career kaput? Maybe, but don’t underestimate the devotion of his fans
- Click here to read the story from usatoday.com.
- Remember Pro Beach Hockey? Ramps, two-point goals and sandy inline skates
- Click here to read the story from espn.com.
- Minor league hockey teams sidelined, grapple with uncertain 2020-21 season
- Click here to read the story from mibiz.com.
- Wayne Gretzky rookie card 1st in hockey to break $1M US milestone
- Click here to read the story from cbc.com.
- COVID Fatigue And The Return To Sports Venues
- Click here to read the story from mediapost.com.
- Bowl season is going to be an even more ESPN-centric affair this year
- Click here to read the story from awfulannouncing.com.
- Adidas’ shoes inspired by Chiefs’ Patrick Mahomes are now available
- Click here to read the story from kansascity.com.
- Score Big This College Bowl Season with Free Bowls from Noodles & Company
- Click here to read the story from prnewswire.com.
- MLB just killed 18 minor-league teams that got $249m in public stadium funding
- Click here to read the story from fieldofschemes.com.
FOR THE WEEK OF DECEMBER 7, 2020
Notable Campaigns:
- How one kick sent Sarah Fuller’s social media value soaring as athletes wait for name, image, likeness rights
- Click here for the article and questions for class discussion
- Under Armour launches brand with NBA star Steph Curry to rival Nike’s Jordan
- Click here for the article and questions for class discussion
- Warner Bros. Will Release Its Films on HBO Max and in Theaters Simultaneously. The Decision May Change Moviegoing Forever
- Click here for the article and questions for class discussion
- Gatorade gets cross-over appeal with Trail Blazers star and hip-hop artist Damian Lillard
- Click here for the article and questions for class discussion
- Otters Unveil 25th Anniversary Logo & Jersey, Set to Open New Team Store
- Click here for the article and questions for class discussion
More News:
- The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders
- Click here to read the story from nytimes.com.
- Seattle NHL expansion team ‘going to be ready’ despite pandemic
- Click here to read the story from nhl.com.
- Cleveland Cavaliers Unveil 2020-21 City Edition Uniform as an Ode to Cleveland’s Rock and Roll Roots
- Click here to read the story from nba.com.
- #InCaseYouMissedIt: PBR bull riders take to the sea to give back
- Click here to read the story from pbr.com.
- The vote is in: Columbus baseball team reveals new name, logo
- Click here to read the story from wtvm.com.
- Soccer Has a Financial Crisis. Its Leaders Aren’t Feeling It.
- Click here to read the story from nytimes.com.
FOR THE WEEK OF NOVEMBER 30, 2020
Notable Campaigns:
- Under Armour exits yet another school sponsorship deal as part of big shrink
- Click here for the article and questions for class discussion
- LA Clippers announce Honey as new jersey sponsor
- Click here for the article and questions for class discussion
- IOC President ‘Very Confident’ Tokyo Olympics Will Allow Spectators, Will Not Be Further Delayed For Covid-19
- Click here for the article and questions for class discussion
- ‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home
- Click here for the article and questions for class discussion
- Topgolf Live Coming To Iconic Stadiums Nationwide
- Click here for the article and questions for class discussion
More News:
- A European Super League Would Worsen Inequality In Soccer, But Generate Unprecedented Revenues, Economist Says
- Click here to read the story from forbes.com.
- The Colts’ Rookie Kicker Is Already a Branded Merchandise Wizard
- Click here to read the story from magazine.promomarketing.com.
- College Athlete Endorsement Pay Gets Mild Public Support
- Click here to read the story from sportico.com.
- Indianapolis to host 2024 All-Star game after NBA calls off this season’s due to COVID-19
- Click here to read the story from sports.yahoo.com.
- Dwyane Wade, Travis Kelce, Dak Prescott Are Among Athlete Investors Scoring With $800 Million Cholula Sale
- Click here to read the story from forbes.com.
- Pepsi Still Planning a 2021 Super Bowl Sponsorship
- Click here to read the story from foodprocessing.com.
- A Ravens forfeit would open a financial can of worms
- Click here to read the story from profootballtalk.nbc.com.
- ESPN “One App, One Tap” Marketing Campaign Kicks Off During Statistical Upswing, Disney Streaming Push
- Click here to read the story from deadline.com.
- Amazon adds goalpost minicams to Autumn Nations Cup rugby coverage
- Click here to read the story from svgeurope.org.
FOR THE WEEK OF NOVEMBER 23, 2020
Notable Campaigns:
- Why Seahawks’ stadium CenturyLink Field was suddenly renamed Lumen Field
- Click here for the article and questions for class discussion
- LaMelo Ball’s Puma contract: How much is the shoe deal worth & why did he snub Big Baller Brand?
- Click here for the article and questions for class discussion
- Houston MLS Rebrands Amid Growth Spurt
- Click here for the article and questions for class discussion
- College Football Playoff to Lose Millions
- Click here for the article and questions for class discussion
- ‘Wonder Woman 1984’ To Debut Christmas Day On HBO Max, Theaters In Major Hollywood Shift
- Click here for the article and questions for class discussion
More News:
- DeAndre Hopkins’ Viral Play Comes with a Marketing Catch
- Click here to read the story from sports.yahoo.com.
- Memphis Zoo names new-born animal ‘Ja Raffe’ after Grizzlies star Ja Morant
- Click here to read the story from usatoday.com.
- NHL Rookies Rely on Social Media Prowess to Drive Marketing Opportunities
- Click here to read the story from sports.yahoo.com.
- OKC Thunder’s Darius Bazley Opens Up About New Balance Internship And Path To NBA In New Documentary
- Click here to read the story from forbes.com.
- NCAA plans to move entire 68-team basketball tournament to one city in 2021; discussing with Indianapolis
- Click here to read the story from cbssports.com.
- Reebok reveals Cardi B footwear in Spotify soundboard experience
- Click here to read the story from mobilemarketer.com.
- How some college basketball programs are meeting future of player rights head-on
- Click here to read the story from espn.com.
- USOPC to trial first-ever Team USA athlete marketing platform
- Click here to read the story from sportspromedia.com.
FOR THE WEEK OF NOVEMBER 16, 2020
Notable Campaigns:
- Release The Kraken: Seattle’s Newest Team Gives Back In A Big Way
- Click here for the article and questions for class discussion
- Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum
- Click here for the article and questions for class discussion
- Orlando Magic Announce New Marketing Brand Campaign, Magic Together
- Click here for the article and questions for class discussion
- What happens to Masters merchandise when there are no fans?
- Click here for the article and questions for class discussion
- Ducks Have Matured From ‘Mighty’ Marketing to NHL Success Story
- Click here for the article and questions for class discussion
More News:
- Kim Ng hired by Marlins as general manager, becoming first woman to hold that post in baseball
- Click here to read the story from npr.org.
- Travis Scott’s McDonald’s Action Figure Sells For $55,000
- Click here to read the story from bet.com.
- When Ryan Reynolds Buys a Soccer Team, Dollars Await
- Click here to read the story from bloomberg.com.
- Notre Dame’s Win Over Clemson Gives NBC Highest Ratings in 27 Years
- Click here to read the story from sportico.com.
- Topgolf Live Stadium Tour comes to Providence Park in Fall of 2021
- Click here to read the story from timbers.com.
- World Table Tennis brings on Coca-Cola as first sponsor
- Click here to read the story from sportspromedia.com.
- DeChambeau to sport DraftKings logo at Augusta
- Click here to read the story from espn.com.
- 76ers Reveal Black City Edition Jerseys, Court Design
- Click here to read the story from si.com.
FOR THE WEEK OF NOVEMBER 9, 2020
Notable Campaigns:
- TV ratings for North America’s top women’s soccer league are up a whopping 493%. Here’s how they succeeded as other sports are losing viewers.
- Click here for the article and questions for class discussion
- Select Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’
- Click here for the article and questions for class discussion
- Report: NBA relaxes sponsorship restrictions to help teams limit losses
- Click here for the article and questions for class discussion
- ESPN Among NFL Partners to Scale Back Super Bowl Plans in Tampa
- Click here for the article and questions for class discussion
- Seahawks’ Russell Wilson files trademark for ‘Let Russ Cook’ slogan
- Click here for the article and questions for class discussion
More News:
- NBA season to start Dec. 22 with 72-game schedule as NBPA tentatively approves ownership proposal
- Click here to read the story from cbssports.com.
- Man Creates Adidas Originals Shoebox ‘Man Cave’ In Garden
- Click here to read the story at ladbible.com.
- How UNLV, Raiders are working for greater diversity in coaching ranks
- Click here to read the story at washingtonpost.com.
- Sports leagues are betting on augmented reality, as virtual courtside seats can’t match the real thing
- Click here to read the story at cnbc.com.
- Under Armour Will Exit More Than 2,000 Wholesale Partnerships
- Click here to read the story at magazine.promomarketing.com.
- ESPN to cut 500 jobs as COVID-19 erodes revenues
- Click here to read the story from latimes.com.
- Nike, Deshaun Watson donate uniforms commemorating George Floyd to Yates football team
- Click here to read the story from houstonchronicle.com.
- Johnny Depp Forced to Exit ‘Fantastic Beasts’ Franchise
- Click here to read the story from variety.com.
- What’s Behind the Gender Pay Gap in Sports?
- Click here to read the story from wsj.com (requires Wall Street Journal subscription).
FOR THE WEEK OF NOVEMBER 2, 2020
Notable Campaigns:
- ‘South Park’ to Once Again Pack Denver Broncos Stadium With Character Cutouts
- Click here for the article and questions for class discussion
- Mets sale to billionaire Steve Cohen approved by MLB owners
- Click here for the article and questions for class discussion
- With Star Wars series ‘The Mandalorian,’ Disney spawned a Baby Yoda marketing force
- Click here for the article and questions for class discussion
- The NBA made it through its pandemic season, now it looks to 5G and VR in a post-Covid world
- Click here for the article and questions for class discussion
- Dallas Stars unveil new black and neon green alternate jersey
- Click here for the article and questions for class discussion
More News:
- Seven of the most haunted venues in sports
- Click here to read the story from espn.com
- Verizon Will Launch 5G NFL Experience — For Very Select Crowd
- Click here to read the story from mediapost.com
- Carvana sponsoring Jimmie Johnson’s move from NASCAR to IndyCar
- Click here to read the story from foxbusiness.com
- This is the most hated team in the NFL, according to a recent Twitter study
- Click here to read the story from cbsports.com
- ‘I felt the emotion of an event’: Virtual New York City Marathon has been far from normal
- Click here to read the store from usatoday.com
- Will Live Events Return? There May Be No “Back to Normal”
- Click here to read the story from billboard.com
- ‘Their work will continue’: NBA players prioritizing social justice initiatives over symbolic protests next season
- Click here to read the story from usatoday.com
- A Breed Apart: Breeders’ Cup Launches Extensive Digital Advertising Campaign
- Click here to read the story from paulickreport.com
FOR THE WEEK OF OCTOBER 19TH, 2020
Notable Campaigns:
- Topgolf Partnering With Ludacris And Roddy White To Bring Angry Birds Game To Life
- Click here for the article and questions for class discussion
- What Turner Sports, DraftKings and FanDuel could get out of their new sports betting partnership
- Click here for the article and questions for class discussion
- Why The Gap Is Betting Its Future on the Kanye Effect
- Click here for the article and questions for class discussion
- Orlando City SC Close To Being Sold For About $400 Million
- Click here for the article and questions for class discussion
- Why Avatar Sequels Will Be Bigger For Disney Than Star Wars Movies
- Click here for the article and questions for class discussion
More News:
- Glossier and WNBA Players Team Up In First Beauty Partnership
- Click here to read the story from herosports.com
- Oregon launches program to educate student-athletes on branding
- Click here to read the story from 247sports.com
- Report projects the Milwaukee Brewers lost out on $178.3 million in 2020 with no game-day revenue
- Click here to read the story from brewcrewball.com
- NFL Moves Super Bowl 58, Cancels Pro Bowl 2021
- Click here to read the story from nysportsjournalism.com
- No more ‘fake crowd noise’ as fans return to the MLB for first time since March
- Click here to read the story from cnn.com
FOR THE WEEK OF OCTOBER 12TH, 2020
Notable Campaigns:
- Cause, Social Responsibility And Brand Play…
- Click here for the article and questions for class discussion
- Islanders and Northwell Health Sign 10-Year Founding Sponsor Agreement
- Click here for the article and questions for class discussion
- The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership
- Click here for the article and questions for class discussion
- Broadway Extends Shutdown Through May 2021
- Click here for the article and questions for class discussion
- Falling TV ratings across most sports? Here are four reasons to explain drop during pandemic
- Click here for the article and questions for class discussion
More News:
- Angel City FC: National Women’s Soccer League’s L.A. Team Makes Name Official, Adds More High-Profile Owners
- Click here to read the story from si.com
- Nike’s online business is booming — ‘digital is here to stay,’ CEO says
- Click here to read the story from cnbc.com
- LSU’s Famous Tailgating Looks a Lot Different in 2020
- Click here to read the story from si.com
- French prosecutors are investigating Tokyo Olympics bid for possible bribery
- Click here to read the story from nbcnews.com
- BMW And Hawks Announce Multifaceted Community And Marketing Partnership
- Click here to read the story from nba.com
- On TikTok, men aren’t the only skating superstars
- Click here to read the story from theverge.com
- With $3 billion on the line, expect NFL games to continue despite Covid-19 outbreak
- Click here to read the story from cnbc.com
FOR THE WEEK OF OCTOBER 5TH, 2020
Notable Campaigns:
- ‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
- Click here for the article and questions for class discussion
- Rock tweet says XFL plans to return in 2022
- Click here for the article and questions for class discussion
- NHL Commissioner Gary Bettman: Why We Came Back (No, Not the Money)
- Click here for the article and questions for class discussion
- Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
- Click here for the article and questions for class discussion
- New Manchester arena moniker unveiled: Co-op Live
- Click here for the article and questions for class discussion
More News:
- Cadillac Enlists Regina King As Brand Ambassador
- Click here to read the story from mediapost.com
- LeBron James, Lakers lead NBA’s jersey and merchandise list during restart
- Click here to read the story from nba.com
- A viral, skateboarding TikTok star triples sales of Fleetwood Mac’s ‘Dreams’
- Click here to read the story from latimes.com
- Bill Murray gets legal threat from Doobie Brothers’ attorney over golf shirt ads
- Click here to read the store from foxbusiness.com
- The World’s Highest-Paid Soccer Players 2020: Messi Wins, Mbappe Rises
- Click here to read the story from forbes.com
- TV Ratings: NBA Finals Opens With Record Low Audience
- Click here to read the story from hollywoodreporter.com
For the Week of September 28th, 2020
Notable Campaigns:
- Corporate partners unveiled for Madden NFL 21 Championship Series
- Click here for the article and questions for class discussion
- Under Armour’s Focus On Women Is Paying Dividends In Innovation And Sales
- Click here for the article and questions for class discussion
- Boxing: “Fading, Niche Sport” Or Are Declining Ratings The Product of Pandemic Driven Limitations?
- Click here for the article and questions for class discussion
- No fans? An athletes bubble? How the 2021 Olympic Games might look
- Click here for the article and questions for class discussion
- Hyundai Partners With WWE, United Nations
- Click here for the article and questions for class discussion
More News:
- From MJ’s Jumpman to DJ’s Danny Dimes: Inside sports’ weirdest, most lucrative underworld
- Click here to read the story from espn.com
- Coco Gauff Vows to ‘Lead the Next Generation’ in Bold New Balance Ad
- Click here to read the story from musebycl.io
- Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’
- Click here to read the story from nytimes.com
- Miami Fans Can Watch Games From Parking Lot Cabanas
- Click here to read the story from miamiherald.com
- How Topps Leapt Into the Future by Reimagining Baseball’s Past
- Click here to read the story from entrepreneur.com
For the Week of September 21st, 2020
Notable Campaigns:
- The economics of the Tour de France
- Click here for the article and questions for class discussion
- McDonald’s Travis Scott promotion is so popular, it’s causing Quarter Pounder shortages
- Click here for the article and questions for class discussion
- Puma Signs Israel Adesanya to Historic Sponsorship Deal
- Click here for the article and questions for class discussion
- Subway, Deion Sanders Challenge NFL Players to Support NFL PLAY 60
- Click here for the article and questions for class discussion
- Kia Plans K5 Sedan Stunt For Emmys
- Click here for the article and questions for class discussion
More News:
- Ranking NFL stadiums 1-28: From Lambeau Leap to D.C. disaster
- Click here to read the story from espn.com
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
- Click here to read the story from mediapost.com
- Apple says Epic Games dispute is a ‘marketing campaign’ to boost ‘Fortnite’
- Click here to read the story from appleinsider.com
- Pepsi Delivering Home Field Advantage to NFL Fans across the South
- Click here to read the story from prnewswire.com
- CBS All Access to Rebrand as Paramount Plus Early Next Year
- Click here to read the story from variety.com
For the Week of September 14th, 2020
Notable Campaigns:
- College football chaos means sports marketers will need to call their own audibles
- Click here for the article and questions for class discussion
- Warner Bros. is now selling bottled Butterbeer. But Harry Potter fans in the US may be out of luck
- Click here for the article and questions for class discussion
- Patching it Together: The Business of Jersey Advertising
- Click here for the article and questions for class discussion
- Christopher Nolan’s ‘Tenet’ earns modest $20.2M in biggest moviegoing weekend of the pandemic
- Click here for the article and questions for class discussion
- Marketers spend $100M on ads as live sports return to TV
- Click here for the article and questions for class discussion
More News:
- Canelo Wants To Fight Outside of U.S., Grow His Market, Says Golden Boy Prez
- Click here to read the story from boxingscene.com
- Travis Scott Gets His Own McDonald’s Meal
- Click here to read the story from qsrmagazine.com
- Detroit Pistons, Flagstar Bank will let fans earn interest on season ticket packages
- Click here to read the story from cnbc.com
- Fortnite Adds a Black Panther Monument in Latest Marvel Crossover
- Click here to read the story from ign.com
- Rapid testing coming to Pac-12, which has led to new optimism for earlier football start
- Click here to read the story from sltrib.com
For the Week of September 7th, 2020
Notable Campaigns:
- Super Bowl LIV delivers US$572m economic boost for South Florida
- Click here for the article and questions for class discussion
- Athletes, artists and celebrities create unique logos for the 2028 L.A. Olympics
- Click here for the article and questions for class discussion
- Walmart unveils 2020 hot toys list for holidays. Star Wars, Frozen 2, L.O.L. Surprise, Paw Patrol among top gifts.
- Click here for the article and questions for class discussion
- Buffalo Wild Wings offer NFL fans ‘season tickets’ to recreate stadium experience
- Click here for the article and questions for class discussion
More News:
- NBC Sells Out Opening NFL Ad Inventory
- Click here to read the story from sportico.com
- England men’s and women’s teams given equal pay since January
- Click here to read the story from sportspromedia.com
- Businesses in NFL cities bracing for possibility of no fans
- Click here to read the story from abcnews.com
- Baker Mayfield Suits Up Again for Progressive’s Latest NFL Campaign
- Click here to read the story from musebycl.io
- LAFC fans will still be cheering and chanting even if El Trafico feels empty
- Click here to read the story from latimes.com
For the Week of August 31st, 2020
Notable Campaigns:
- NHL Sponsors Activate Around Stanley Cup Playoffs
- Click here for the article and questions for class discussion
- Marketers spend $100M on ads as live sports return to TV
- Click here for the article and questions for class discussion
- The Rolling Stones Roll Into Rock And Retail
- Click here for the article and questions for class discussion
- EA has seen the future of esports, and it’s shorter, celeb-filled, and for more than just dudes
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- Nike, Under Armour and Adidas are among the biggest losers of canceled college football
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More News:
- NHL creating four committees to examine and take action on diversity issues facing the league and sport
- Click here to read the story from espn.com
- When sports come back, what will athletes’ protests look like?
- Click here to read the story from bostonglobe.com
- Disney: Sports TV Ad Deal-Making Has Begun, ‘Multi-Year’ Deals Being Completed
- Click here to read the story from mediapost.com
- Pandemic willing, NBA Finals, World Series, football and Masters may create ‘golden month’ for sports
- Click here to read the story from usatoday.com