Marketing Currents - Business and Marketing Current Events

McDonald’s is selling popular menu items for 35 cents or less during its ‘Throwback’ Thursdays deal

In an ode to simpler times, McDonald’s has launched its “Throwback Deal.”

With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35.

Click here to read the story at businessinsider.com.

Discussion Questions:

  1. What is promotion?
  2. Why do brands engage in promotional activities?
  3. Based on information from this story, describe this McDonald’s promotion?
  4. What is pricing?
  5. Why do you think pricing is an important function of marketing?
  6. Why do you think McDonald’s is dropping the price of some menu items to $0.35?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.