Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box!
Click here to read the story at parade.com.
Discussion Questions:
- What is a Happy Meal?
- Why do you think McDonald’s offers Happy Meals?
- Based on information from this story, describe the history of the McDonald’s Happy Meal.
- What is a target market?
- Who might represent McDonald’s target market for Happy Meals?
- Why do Happy Meals include toys?
- Who might represent direct competition to McDonald’s in the fast-food space?
- Do you think those companies offer something similar to a Happy Meal?
- What is promotion?
- What type of promotion might be illustrated when McDonald’s launches a new Happy Meal toy?
- Why are they called “limited edition” toys?
- What is the latest toy offering from McDonald’s?
- Based on what you learned from this story, how are customers responding to the promotion?
- What is brand loyalty?
- What is McDonald’s “Collector’s Club” and how might that impact levels of brand loyalty?
