Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a digital push via celebratory games and livestreams as well as planned collaborations with well-known names across art, fashion and sports to create uniquely designed Uno products.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is branding?
- What is a tagline?
- How might this news story provide an example of branding?
- What is promotion?
- Based on information from this story, describe Mattel’s promotion celebrating the 50th anniversary of Uno?
- What is event marketing?
- What is digital marketing?
- How is Mattel utilizing an event marketing strategy and digital as part of its promotion of Uno’s 50th anniversary?