The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately.
Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2 million).
Click here to read the story at morningbrew.com.
Discussion Questions:
- What is branding?
- What is a mascot?
- Why do you think some brands use mascots as part of their branding strategy?
- Why don’t ALL brands use mascots?
- What are three examples of brand mascots?
- Do any of your favorite brands have mascots?
- Why do you think more and more mascots have been popping up on TikTok lately?
- Have you noticed any examples of brand mascots on TikTok? If so, which ones?
- According to this story, how might featuring a brand mascot on TikTok be a successful marketing strategy?
- Do you agree that including mascots as part of a TikTok marketing strategy could be the key to success on the platform? Why or why not?
