Marvel teams up with NBA on release of ‘Wakanda Forever’

The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. 

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Discussion Questions:

1. What is cross promotion?
2. Why is it important for all parties involved to benefit in a cross promotion?
3. Describe this promotion from Marvel and the NBA.
4. Why do you think the two brands wanted to collaborate?
5. How might Marvel benefit from this cross promotion?
6. How might the NBA benefit?
7. What is digital marketing?
8. The NBA recently launched a new app. What are they doing with their app as part of this cross promotion?
9. Why do you think it was important to the NBA to leverage its app as part of the cross promotion?
10. What is a theme night?
11. Why do you think some NBA teams will host Wakanda Forever theme nights?