Will a virtual quick serve restaurant drive Pepsi’s cola sales?

Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs.

Click here to read the story at retailwire.com.

Discussion Questions:

1. What is a quick service restaurant?
2. What is distribution?
3. Why do you think quick service restaurants are important to Pepsi?
4. Why is Pepsi introducing a virtual quick service restaurant? According to the story, what is the name of the restaurant?
5. What are sales?
6. Why are sales important to Pepsi?
7. How might the virtual restaurant concept help to drive sales of Pepsi products?
8. Why do you think Pepsi only opened the the virtual restaurants in a few select locations?
9. How do you think they determined those locations and why?
10. Would you personally ever visit a virtual Pepsi restaurant location? Why or why not?