Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience.
Click here to read the story at skift.com.
Discussion Questions:
- What is digital marketing?
- How might Marriott’s decision to enter the metaverse illustrate the concept of digital marketing?
- Why do you think Marriott would want its brands in Fortnite?
- Based on what you learned in this news story, describe Marriott Bonvoy Land.
- What is consumer engagement?
- How might a presence in Fortnight help Marriott to boost levels of consumer engagement?
- What is a target market?
- What is a brand?
- Which Marriott brands are featured in Fortnite?
- How might that help to describe the target market for those brands?
