Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online.
Click here to read the story at usatoday.com.
Discussion Questions:
- How does the Stanley story represent an example of entrepreneurship?
- What is the difference between an invention and innovation?
- Which best describes the “double wall” technology used in the manufacturing of products like thermoses and tumblers?
- What is a patent?
- Why are patents important to any inventor or entrepreneur?
- Stanley has been making tumblers forever. Why do you think consumers are suddenly obsessed with their products?
- What is promotion?
- Why would a business or brand introduce a “limited edition” product?
- What is supply and demand?
- How might offering a limited edition product impact demand?
- How might that help to explain the crazy behind the Stanley thermoses?
- What does it mean for something to go viral?
- What is influencer marketing?
- According to this story, which influencers helped to promote Stanley products?
- How did social media and influencer marketing help the Stanley thermoses to go viral?
