Imagine how well a great-tasting pasta with just 9 calories and zero net carbs would sell.
Click here to read the story at entrepreneur.com.
Discussion Questions:
- What is entrepreneurship?
- What kind of company is “It’s Skinny” and what type of product do they sell?
- Describe the inspiration behind the startup “It’s Skinny.”
- Why would Bryan Guadagno want to partner with Barb Axleson to start the company?
- What is differentiation?
- Why is differentiation important to businesses?
- How is “It’s Skinny” differentiating its product?
- What is a value proposition?
- What is the value proposition from It’s Skinny?
- Do you think that strategy has been effective? Why or why not?
- This story suggests the company has ambitious growth plans. How do you think they measure growth?
- Why is growth important to startup businesses?
- This news story says consumers on Amazon aren’t just trying It’s Skinny products, they’re repeatedly buying it. Why is that important for the company to grow?
- How might expanding its product line help the company to grow?
- According to this story, they are already developing new products. What is one example?
