Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares

Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?” 

Click here to read the story at thedrum.com.

Discussion Questions:

1. What is advertising?
2. What is branding?
3. What is a slogan?
4. What does a slogan have to do with branding?
5. Why do you think businesses use slogans in advertising?
6. The article suggests Wendy’s ‘Where’s the Beef?’ is an iconic slogan. What does that mean?
7. What makes the slogan iconic?
8. What message were they communicating to consumers with that slogan?
9. What is differentiation?
10. How might that demonstrate the concept of differentiation?
11. Why do you think Wendy’s brought the slogan back?
12. What is nostalgia marketing?
13. What is an industry trend?
14. Why do you think nostalgia marketing is such a popular trend in marketing right now?
15. Why do you think Wendy’s wants to reach a younger audience?
16. Do you think there is any risk associated with bringing back an old slogan?
17. Do you think the new campaign will resonate with a younger audience? Why or why not? Be prepared to discuss your answers in class.