Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.”
Click here to read the story at techcrunch.com.
Discussion Questions:
- What is consumer engagement?
- Why is it important for brands to invest in consumer engagement strategies?
- What is experiential marketing?
- How do you think experiential marketing impacts levels of consumer engagement?
- What is the metaverse?
- How do you think the metaverse can help brands to increase levels of engagement?
- What is Roblox?
- How can brands engage in experiential marketing through Roblox?
- What are industry trends?
- Why are so many brands interested in the metaverse?
- What is a target market?
- Based on information from this story, describe Walmart’s plans for the metaverse.
- Why would Walmart want to establish a presence in the metaverse?
- Who is Walmart targeting by entering the metaverse?
- Why do you think they are targeting this particular group of consumers?
