Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed.

Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears.

Click here to read the story at pennlive.com.

Discussion Questions:

1. What is a brand?
2. What is a brand collaboration?
3. Which two brands are collaborating based on what you learned in this news story?
4. Why would brands be interested in a collaboration?
5. How might each brand in this story benefit from a collaboration?
6. What is the marketing mix?
7. What is “place” as it relates to the marketing mix?
8. Why is “price” an important component of the marketing mix?
9. What is promotion?
10. According to this story, where will customers be able to purchase the new Vlasic spicy pickles collaboration with Frank’s RedHot?
11. How might that demonstrate an example of “place”?
12. How much will the new products cost?
13. What factors might have been considered as they established those price points?
14. Why might promotion be important when brands launch a new product?