Early estimates suggest Florida is having a remarkable tourism recovery.
Click here to read the story at skift.com.
Discussion Questions:
- What is destination marketing?
- Why is tourism important to Florida?
- How did COVID-19 impact tourism?
- Why is destination marketing important to places like Florida where tourism is such an important part of the economy?
- Who is Visit Florida?
- What is advertising?
- Why is it important for Visit Florida to promote the message that Florida is more than just beaches and Disney?
- What is a tagline?
- What tagline is Visit Florida using in this campaign to communicate the message that Florida is more than just beaches and Disney?
- What are data analytics?
- Based on what you learned in this news story, how have data analytics helped to shape this campaign from Visit Florida?
- What is competition?
- How might represent competition to Visit Florida?
