This iconic jingle is making a comeback, and you won’t be able to get it out of your head

One of the most recognizable jingles in history is making a return.

Chili’s is bringing back its “I want my baby back, baby back, baby back…ribs” jingle for a new advertising campaign promoting the dish that’s been a staple on the chain’s menu since the late 1980s.

Click here to read the story at cnn.com.

Discussion Questions:

1. What is a jingle?
2. What is advertising?
3. What is branding?
4. What is brand awareness?
5. Why would a business use a jingle in its advertising?
6. How might a jingle help to drive brand awareness?
7. Are you familiar with the Chili’s jingle referenced in this news story?
8. Based on what you learned in this story, describe the history of the Chili’s “I want my baby back ribs” jingle.
9. When did they retire the jingle, based on what you learned from this news story?
10. Why do you think they retired the jingle?
11. What is nostalgia marketing?
12. How might this represent an example?
13. Why do you think Chili’s would want to bring the jingle back?
14. Why do you think they contracted Boyz-II-Men to re-record the updated version of the jingle?
15. According to this story, Chili’s plans more advertising this year, with this ribs campaign being a focal point. Why are ribs important to its advertising and how might that help to explain why they are bringing the jingle back?