There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case. 

Click here to read the story at Boston.com.

Discussion Questions:

1. What is promotion?
2. What are the different forms of promotion?
3. What is the promotion mix?
4. Based on information from this news story, describe this promotion from Pop-Tarts.
5. What form of promotion best describes the Pop-Tarts Zillow listing?
6. What do you think Pop-Tarts hopes to accomplish with this promotion?
7. Why would Pop-Tarts give away money?
8. Why do you think they are introducing a new flavor?
9. Why is it available only for a limited time?
10. What is seasonal marketing?
11. How might this story illustrate the concept of seasonal marketing?