The hottest amenity in hotels these days? Anything to keep you fit.

In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City.

Click here to read the story at cntraveler.com.

Discussion Questions:

1. What is competition?
2. How do you think competition impacts you as a consumer?
3. What is differentiation?
4. Why do brands establish differentiation strategies?
5. How can an effective differentiation strategy help a brand to stand out among competitors?
6. What are hotel amenities?
7. Why do you think hotels offer amenities?
8. How might amenities help a hotel brand to establish a differentiation strategy?
9. Why do you think hotel brands are focusing on health and fitness?
10. How might that represent an industry trend?