What will Starbucks come up with next? Nobody knows, but there’s a good chance it’ll happen sooner than later and an above-average chance of it being tasty.
Click here to read the story at tastingtable.com.
Discussion Questions:
- What is innovation?
- Can new coffee flavors be considered innovative? Why or why not?
- What is Starbucks Oleato?
- Have you seen any marketing for the new drink? If so, what was it?
- Do you think this was a new product that they just decided to add to a menu and see if consumers liked it?
- If not, what might go into the development of a new product?
- According to this story, how did Starbucks end up with a drink that combines olive oil with coffee?
- Where are the new drinks availabe?
- Do you think the new Oleato beverage line will continue to grow? Why or why not?
- Do you think Starbucks’ competitors will soon follow suit and offer olive oil-infused coffee beverages on their menus? Why or why not?
