Marketing Currents - Business and Marketing Current Events

Tesla to start advertising in major reversal for brand

Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads.

Click here to read the story at marketingweek.com.

Discussion Questions:

  1. What is brand loyalty?
  2. How would you describe brand loyalty as it relates to Tesla?
  3. What is advertising?
  4. Why do businesses and brands advertise?
  5. What are the different advertising channels?
  6. What is a marketing plan?
  7. Why do you think Tesla’s marketing plan has traditionally not invested much in advertising?
  8. Why do you think the brand has decided to switch the gears and spend money on advertising?
  9. Which advertising channels might be most effective for Tesla?
  10. Why?
  11. Do you think advertising will benefit Tesla in the long run? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.