Marketing Currents - Business and Marketing Current Events

Start-Up Proudly Sells Product To Throw Out In A Few Weeks

It’s not likely you’ll ever brag how long you’ve had your toothbrush, but marketers also don’t usually advise a brand to advertise a product’s planned obsolescence.

Start-up Goodwell Co. is now proclaiming in its first-ever ad campaign that it proudly sells “Toothbrushes that don’t last.”

Click here to read the story at mediapost.com.

Discussion Questions:

  1. What is a startup company?
  2. What do you think it takes for a startup company to succeed?
  3. What is product differentiation?
  4. How has Goodwell Co. differentiated its product?
  5. Why do you think Goodwell launched an advertising campaign promoting a product that “doesn’t last”? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.