The Oregon-based coffee chain rang its IPO bell on the Nasdaq this Wednesday. The company, which was founded three decades ago by a couple dairy farmers with a pushcart, and whose menu includes beverages like chocolate macadamia nut espresso and nitro infused cold brew, is now trading under the ticker “BROS.”
Click here to read the story at fastcompany.
Discussion Questions:
- What is a stock?
- What is an IPO?
- Why is stock price important to a company?
- What does it mean to “go public” from a stock market perspective?
- Why would Dutch Bros want to go public?
- What is competition?
- What are the different forms of competition?
- What type of competition might Dutch Bros represent to Starbucks?
- In your opinion, would Dutch Bros be a risky investment? Why or why not?
