Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program.
Click here to read the story at axios.com.
Discussion Questions:
- What is digital marketing?
- How might this story represent an example of digital marketing?
- What are NFTs?
- What is web3?
- What is Starbucks Odyssey?
- How is Starbucks using NFTs and web3 to help the brand connect with consumers?
- How is Starbucks using email marketing as part of this campaign?
- What is beta testing?
- Why is beta testing important?
- What is a loyalty program?
- Why do brands like Starbucks offer loyalty programs?
- What characteristics might be important for a loyalty program to be successful?
- Why do you think Starbucks has enjoyed so much success with its loyalty program?
