Starbucks’ new line of olive oil-infused coffee drinks could disrupt the industry, interim CEO Howard Schultz told CNBC’s Jim Cramer on Tuesday.
Click here to read the story at nbcnews.com.
Discussion Questions:
- Based on what you learned in this news story, describe the new line of Starbucks coffee drinks.
- What is a “market maker” as referenced in the headline of this story?
- Who is Howard Schultz?
- Why is leadership important in business?
- What does it mean to “disrupt” an industry?
- What is innovation?
- According to your Marketing Insights curriculum “Innovation” lesson, what is the difference between incremental innovation and disruptive innovation?
- What are the different categories of innovation?
- Which might best describe the new line of drinks from Starbucks?
- Why do you think Howard Schultz thinks the new line of olive oil-infused drinks could disrupt the industry?
- In your opinion, does it have the potential to disrupt the industry? Why or why not?
- What is segmentation?
- What is geographic segmentation?
- Why do you think Starbucks chose to launch the new line of coffee drinks in Italy?
- When will the drinks be coming to the U.S. and which state will see them first? Why do you think they chose that state for a launch in America?
