Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise

It’s Friday the 13^th and Sour Punch^® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch^® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat.

Click here to read the story at prnewswire.com.

Discussion Questions:

1. What is seasonal marketing?
2. Why is Halloween an important time of year for Sour Punch candy?
3. How might that explain why the promotion was launched on Friday the 13th?
4. What is engagement as it relates to marketing?
5. This press release describes the Sour Punch^® Ghost Pepper Roulette™ as a “new and fun interactive snacking experience.” What does that mean?
6. How might an “interactive snacking experience” provide Sour Punch with an opportunity to increase engagement with the brand?
7. Why is that important?
8. What is social media marketing?
9. How could Sour Punch use social way as way to increase exposure for the promotion along with boosting levels of engagement? Be prepared to share your ideas in class.
10. This isn’t the first time Sour Punch has introduced a bizarre flavor. According to this story, what was the last time they launched a promotion similar to this?
11. What does that tell you about the effectiveness of the last promotion?