Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign 

The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies.

Click here to read the story at lbbonline.com.

Discussion Questions:

1. What is advertising?
2. Why do businesses and brands advertise?
3. What are the different channels for advertising?
4. What is OOH?
5. What do you think the benefits of OOH advertising might be?
6. What are the disadvantages?
7. What is an agency as it relates to advertising?
8. Why would Shake Shack hire an agency to help with its ad campaigns?
9. What agency did they hire for this campaign?
10. How would you describe this OOH campaign from Shake Shack?
11. What is Shake Shack advertising in this campaign?
12. What is digital marketing?
13. What is a QR code?
14. How might this campaign represent an example of digital marketing?
15. What is consumer engagement?
16. How might this campaign help Shake Shack to increase consumer engagement?
17. Why is that important to the company?