Marketing Currents - Business and Marketing Current Events

Real cost of inflation to average American household: An extra $175 a month

Over the past couple of months, Allison, a wife and mother of a toddler and teenager in Chicago, says she’s been spending about $50 more each week on groceries to feed her family — and that’s at a discount supermarket chain, Aldi’s. 

Click here to read the story at nypost.com.

Discussion Questions:

  1. What is inflation?
  2. What do you think causes inflation?
  3. How do you think inflation impacts you as a consumer?
  4. What is supply chain?
  5. How do you think the current disruptions in the supply chain have impacted inflation?
  6. What is pricing?
  7. Why is pricing an important function of marketing?
  8. How do you think inflation impacts companies when determining pricing strategies?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.