Marketing Currents - Business and Marketing Current Events

Pumpkin spice season starting earlier than ever

Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start.

The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some.

Click here to read the story at axios.com.

Discussion Questions:

  1. What are industry trends?
  2. How might pumpkin spice represent an example of an industry trend?
  3. What is marketing?
  4. What does marketing have to do with pumpkin spice products?
  5. What is seasonal marketing?
  6. How might this story represent an example of seasonal marketing?
  7. Why do you think pumpkin spice season is starting earlier than ever?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.