Customers can virtually preview products in their homes, track and manage registries and chat with a design expert.
Click here to read the story at retaildive.com.
Discussion Questions:
- What is digital marketing?
- What is a retailer?
- Why is digital marketing important to retailers like Pottery Barn?
- What is consumer engagement?
- How can an app help to increase levels of engagement?
- Why are apps important to retailers?
- What are some of the new features included in the new Pottery Barn app, based on what you learned from reading this news story?
- How might providing access to a chat feature with design experts help to boost engagement?
- How might some of the features help to increase sales?
- Why do you think it is important for Pottery Barn to incorporate Apple Pay into the new app?
- What is a target market?
- Why do you think Pottery Barn offers different apps?
