Marketing Currents - Business and Marketing Current Events

Popeyes Takes Print and OOH Ads in Crispy New Directions

Popeyes might have created the crispiest print campaign ever in magazine spreads that replicate the distinctive crunch of the chain’s fried chicken.

Click here to read the story at musebycl.io.

Discussion Questions:

  1. What is OOH advertising?
  2. Why do companies spend money on OOH advertising?
  3. What are benefits to OOH advertising?
  4. What might be a drawback to OOH advertising?
  5. What is print advertising?
  6. Why do companies spend money on print advertising?
  7. What are benefits to print advertising?
  8. What might be a drawback to print advertising?
  9. Based on information from this story, describe Popeyes’ new OOH strategy.
  10. Why do you think they took this approach?
  11. Based on information from this story, describe Popeyes’ new print advertisements.
  12. Why do you think they took this approach?
  13. Do you think the new ads will help Popeyes to reach consumers? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.