Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz

Jibbitz are about to get a whole lot sweeter thanks to Crocs’ newest collaboration with Pop-Tarts. The footwear brand’s latest limited-edition release features the first edible Jibbitz and a pair of custom Pop-Tart-themed clogs.

Click here to read the story at wwd.com.

Discussion Questions:

1. What is a brand?
2. What co-branding?
3. Why do brands collaborate?
4. Why do you think it has become such a popular trend?
5. In addition to the Pop-Tarts and Crocs collab discussed in this news story, can you think of any other examples of brand collaborations?
6. How might Pop-Tarts benefit from this collab?
7. How might Crocs benefit?
8. Do you think the goal for this collaboration is to sell as many pairs of Crocs as possible? Why or why not?
9. Why is it important for both parties to benefit when brands collaborite?
10. What is promotion?
11. What is the goal of a limited-edition promotion?