Peeps-flavored Pepsi cola has sprung for spring.
Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes.
The cola comes in 7.5-ounce mini cans in colors yellow, pink and blue.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is seasonal marketing?
- Why do you think brands plan marketing campaigns around seasons of the year?
- Do you think all brands implement seasonal marketing strategies? Why or why not?
- Based on information from this news story, describe Pepsi’s spring-themed promotion.
- What type of promotion is a sweepstakes?
- What type of promotion is a limited-edition offering?
- How do brands benefit from sweepstakes promotions and limited-edition products?
- Why do you think this is a limited-edition flavor?
- Why do you think the new flavor is only available through a sweepstakes?
- What do you think Pepsi hopes to accomplish with this promotion?
