Marketing Currents - Business and Marketing Current Events

New Nitro Pepsi has widget on bottom of can to create unique texture

PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles.

Click here to read the story at upi.com.

Discussion Questions:

  1. What is innovation?
  2. What is innovative about Pepsi’s new product?
  3. What is innovative about the packaging of Nitro Pepsi?
  4. What is differentiation?
  5. How is Pepsi differentiating its new product from the competition?
  6. What flavors will be available?
  7. How do you think Pepsi determined which flavors to offer as they developed the new product?
  8. What is a product launch?
  9. What are some things Pepsi must consider for a successful launch of its new Nitro Pepsi product?
  10. Based on information from this story, what is unique about how Nitro Pepsi is best consumed?
  11. How do you think consumers will respond to the new product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.