A lot of people showed up for the opening of the first physical MrBeast Burger restaurant—so many, in fact, that the brand is now putting out feelers on the possibility of franchising.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- Who is MrBeast?
- What is entrepreneurship?
- Is MrBeast an entrepreneur?
- Why do you think MrBeast chose to start a burger business?
- What is the marketing mix?
- What is place?
- What was unique about MrBeast’s burger restaurant as it relates to place, until the first opening of a physical location?
- How might the other components of the marketing mix apply to MrBeast Burger’s marketing strategy?
- What is influencer marketing?
- Might this story represent an example? Why or why not?
- Do you think MrBeast Burger has the potential to be successful in the long term? Why or why not? Be prepared to discuss your answers in class.
