More Consumers Hunting for Bargains this Easter

Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Click here to read the story at nrf.com.

Discussion Questions:

1. What is market research?
2. What are the different types of research?
3. What type of research might best describe the data shared in this news story?
4. Why is market research important to companies?
5. What can we learn about consumers and their shopping habits from the market research described in this news story?
6. What types of companies might benefit from the data shared in this news story?
7. According to this news story, what spending category will be the largest this Easter holiday?
8. Why do you think more consumers are bargain hunting this year?
9. How might marketers respond accordingly? Be prepared to share your answers in class.