MOD Pizza’s first national advertising campaign focuses on people, not pizza: Here’s why it works

MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter.

Click here to read the story at nrn.com.

Discussion Questions:

1. What is advertising?
2. Why do companies advertise?
3. What are the various forms of advertising?
4. What is the difference between a national campaign and a local campaign?
5. Why do you think MOD Pizza has not launched a national advertising campaign until now?
6. Based on information from this story, what message do you think MOD hopes to communicate to consumers through this campaign?
7. Why do you think that is the message they hope to share?
8. How do you think this advertising campaign might impact MOD Pizza’s sales?
9. Why are sales important to MOD Pizza?