Meta, Microsoft, hundreds more own trademarks to new Twitter name

Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.

Click here to read the story at cnn.com.

Discussion Questions:

1. What is branding?
2. Why is branding important in business?
3. Is Microsoft a brand? Meta? Twitter?
4. What is rebranding?
5. Why would Twitter want to rebrand?
6. What is competition?
7. What is the difference between direct and indirect competition?
8. Who might represent direct competition to Twitter?
9. Who might represent indirect competition to Twitter?
10. What is a trademark?
11. How does a trademark help to protect a brand?
12. How might trademarks present a potential challenge for Twitter’s recent rebrand to X?
13. Elon Musk has said he wants “X” to be an “everything app.” What does that mean?
14. What is positioning?
15. How might X’s strategy of becoming an everything app represent an example of positioning?